Idea Napkin No. 2

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Idea Napkin No. 2

1) You. I am a child of entrepreneurs. My father is a small business owner in medical sales and my mother owned a catering company for many years. Beyond my mom's specific influence on my cooking skills, I have learned hard work and tenacity from my parents' example. I personally, spend the first two years at UF as a Nutritional Science student and have a grasp on healthy ingredients that can produce great food. 

2) What are you offering to customers? A delivery based meal preparation service, ideal for lunches.

3) Who are you offering it to? My ideal customer is a young professional, likely women, who are unhappy with their current options for lunch and feel that they are wasting both money and time. Often, these potential clients are incredibly busy and find that their lunch hour gets wasted chasing down mediocre quality food. 

4) Why do they care? My ideal customer will pay for my services and product because they of the convenience it offers. My target demographic would likely order food from a restaurant for lunch (or stop for food at the office cafeteria) and are not looking to save money through this lifestyle change, but rather they are looking to improve their overall experience. this demographic is not hindered in their choices, but rather they are overwhelmed by the volume of choices they must make. This population recognizes quality and is willing to pay for it. 

5) What are your core competencies? I specifically am practical and pay incredible attention to detail. I like to serve others and this business specifically would allow me to ease the burden of others in a practical and personal way. Ideally, these relationships are continuous and customers would continue to purchase each week. 

I believe that my business model, a delivery based meal preparation service, is reaffirmed by my passions and interests in many ways. As the daughter of a professional caterer, I have grown up in the kitchen watching my mother prepare for many large scale catering events. This experience not only taught me about methods of food preparation, but it taught me the art and detail that goes into presentation and offering quality services. I believe my target demographic values this attention to detail and I by nature am looking to ease their burden. 

I believe that my Midwestern upbringing also has inspired and encouraged my pragmatic nature. As I had mentioned previously, I don't anticipate that customers will spend any amount for overwhelming luxury everyday. In fact, I am confident they won't. I believe customers want quality without gluttony and this is a very fine line in dining. Even those who can afford it, often do not eat a 5 star restaurant as lunch carryout. 

Feedback: The comments on my mother's catering company inspired my peers to share that they also had parents who were entrepreneurial. I elaborated on this aspect of my upbringing to share my father's business model as well. I don't know that I have ever reflected on quite how much their careers have impacted me. The practicality of my business was also mentioned by my peers in comments and I have elaborated on those qualities as well: by this characteristic I do not mean that I think people do not care about the details or the appearance of a product. I believe clients can make this distinction for themselves between quality and excess.